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How Billie Eilish, Justin Bieber, and other megastars build a ‘connection’ with superfans—and boost sales

Trending story found on www.fastcompany.com
How Billie Eilish, Justin Bieber, and other megastars build a ‘connection’ with superfans—and boost sales
Universal Music’s Group’s merchandising division, Bravado, turns bands into brands.
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